Leadership Institute

Marketing, Media & Social Network   —   November 13, 2009

This portion of the program covers marketing, branding, and customer awareness, particularly as it applies to electronic communications. A dialog about the role and future of the news media and how you as a community leader can be effective with the media will be included. Participants will learn key steps for good media relations, how news stories are developed, and strategies for dealing with crisis communication. The class will also address the emerging field of social networking, examining the various venues for making electronic connections, current trends, and tactics to strategically integrate social networking into a communications plan.